Description

Low Fare Airlines Case Study

The case can be used with undergraduates, MBAs or executives, for:

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single-class discussion and analysis on a few basic strategy principles
multi-class exploration of extensive industry-based, firm-centred and competitive strategy principles, forming a cumulative analysis which is returned to at various points throughout an entire strategy course
group-based study project on strategy and competition, based on out-of-class student research into many of the airlines in the industry
… and it’s a great case for end-of-course exams!

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