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Low Fare Airlines Case Study

The case can be used with undergraduates, MBAs or executives, for:

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  • single-class discussion and analysis on a few basic strategy principles
  • multi-class exploration of extensive industry-based, firm-centred and competitive strategy principles, forming a cumulative analysis which is returned to at various points throughout an entire strategy course
  • group-based study project on strategy and competition, based on out-of-class student research into many of the airlines in the industry
  • … and it’s a great case for end-of-course exams!

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