Strategy tools, courses & learning materials for individuals, universities and business
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What is Strategy Dynamics?
Who should use it?
Key Teaching resources
FAQs for strategy professionals
FAQs for Teachers
Microworld Business Simulations
What is a Microworld?
Mobile Phone Subscribers
White Label Restaurants
Football League Challenge
Strategic Management Dynamics
Strategy Dynamics Essentials
Competitive Strategy Dynamics
Strategy Dynamics course
Business Modeling course
Course materials / Student packs
Strategy Dynamics in Action
Low fare Airlines case study
Student software packs
Strategy Planning software
Sysdea (opens in new window)
mystrategy (now withdrawn)
In-house custom training
Strategy health check
Help with strategy challenges
Agile SD mini-course
Articles and papers
Strategy Dynamics Classes
Business Modeling Getting Started
Business Modeling Classes
Site and shop
Joining a webinar
Sysdea (new window)
About Strategy Dynamics Ltd
About Kim Warren
GDPR: Your data
Links: collaborations, books etc.
At a glance
Key Learning Points
Uses and Licensing
Get demo or buy
Frequently Asked Questions (14)
Where is the link for my software download?
Go to the "My Library" link near the top right of the page. When you are logged in you will be able to access links for all the materials you have requested from this site.
I'm installing software from the strategy dynamics site and my computer came up with a warning saying do you want to run this program – is this OK?
Yes, this is your operating systems or security software looking after the safety of your machine. Click yes and then follow the install wizard’s instructions to warn about installation.
I have installed the software but how do I start the program?
Go to start programs and look for the strategy dynamics folder. You should see your microworld listed. Double click and your microworld should open.
The Microworld did not install properly. What should I do?
Try un-installing and re-installing using the setup wizard again. To un-install go to your control panel. Click on programs and features / Add or Remove Programs. Follow the instructions to un-install the microworld program.
I get a runtime error when I start the software. What's wrong?
It sounds like not all the components required are installed properly. Check you have sufficient rights on your PC to install software: if your PC is supplied by you employer then it is possible that full installation was prevented by company policy. You will need to ask your internal IT department for help.
The installation wizard would not run - I get an error message saying it is "not a valid Win32 application". What should I do?
It may be that the download did not fully complete: try downloading again to your PC and have another go.
How is the demo software limited?
Typically the software is limited so that it runs for a very short part of the full period of the game. Demos are intended to show the range of information available and that they work with your hardware. If you need to evaluate in more depth for a course or event you are running we can supply a no obligation short term guest licence and an inspection copy of the documentation - complete
our request form here
How can I evaluate the software fully for a course or event I am running?
we can supply a no obligation short term guest licence and an inspection copy of the documentation - complete our request form here
How can I upgrade my demo to a full copy of the software?
Single user licences are available from our online store - purchase a licence and follow the instructions provided. There is no need to re-install the software.
I bought a licence but I have not received my unlock code yet.
Microworld licence codes are created back at our office: during UK business hours we to aim to send these out within an hour or purchase but it can be longer in the evening and at weekends.
Where can I find training materials and ideas on how to use microworlds with a class?
Information about each product and the materials available are on the products pages - use the "Products" drop down menu at the top of the page to locate the item you are interested in.
If you are registered as a teacher on this site then some additional materials are revealed on the pages when you are logged in - for example sample games or student papers.
If I purchase a licence do I need to download again?
No. If you have downloaded the demo the unlock key will unlock the full features - no additional download necessary.
Do the Microworlds run on a Mac computer?
We regret we do not have a MAC version. we have been told that they work in a Windows emulator but we are not able to offer support for Mac
Help! I cannot add the licence code for my microworld
On newer versions of Windows, to add your licence code you must be running the software "As administrator". This applies even if you are logged on with administrative rights. To do this:-
Having installed the software go to the start menu and find the shortcut for the microworld. RIGHT CLICK on the shortcut and select "Run as administrator". If this option is not visible hold down the SHIFT key at the same time as right clicking and it should now be available.
Once the code is applied you do not have to run as administrator again, unless updating a code.
"Just Right" challenge
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