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Brand Management

Key Learning points

Business performance over time (sales and earnings) depends on the resources we have.

Resources are won and lost over time (customers = sum of all customers ever won, minus all ever lost).

Growth depends on existing resource levels (stores are won faster if we have more consumers).

… and …

New business growth depends on minimum levels of initial support.

There is a limit to the performance that can be extracted from a certain set of resources.
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"Just Right" challenge


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"Greedy" challenge
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