Strategy tools, courses & learning materials for individuals, universities and business
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Mobile Phone Subscribers

Where would I use the Mobile Phones Microworld?

A self-contained PC application, this software can be used by individuals or small teams. It plays out business performance over a time-scale that is long enough to experience the complexity of strategy and decision-making. Teams control strategy by making a small number of key decisions, and can progress through the simulation at their own pace, trying alternatives and saving scenarios.

The courses in which it may be useful are:

Strategy Dynamics courses - resource-building and attrition, with feedback

Strategy courses or workshops - basics of resource-based view of strategy (RBV) connecting resources and performance

Systems thinking courses or workshops - resource-building and feedback

Marketing courses or workshops - basics of customer-acquisition and retention, driven by marketing and limited by service capacity

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