Strategy tools, courses & learning materials for individuals, universities and business
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White Label Restaurants

Features of the game

Initial conditions

The players's role is as the executive management of a business starting with 10 restaurants. Sales and profits are stated for both the average restaurant and for the whole business. The business is part of a larger group and receives profit targets, management bonuses and capital allocation from 'Head Office'.

The simulation runs for up to 10 years, with quarterly decisions, but intriguing situations can be run over just 3-4 years.


Grow the business profitably in a large but finite market, making decisions that determine customers’ experience and growth by opening new restaurants.


In the base case players elect whether to run with or without a competitor. The competitor can be set to start immediately, or some time after the player's business starts developing.(Note there is no competition between different players, to ensure that performance outcomes reflect their own expertise.)

Competitor strength can be varied, which determines the rate at which it grows.

Feature List
Six decisions: Typical meal price, percentage of revenue spent on restaurant staffing, marketing and property maintenance, spend on menu development and capital requested from head office for opening new restaurants.

Players choose when to run forward and the simulation runs forward one quarter with each step, or can choose to repeat decisions over several quarters. The game is automatically saved after each player action, minimising chances of data loss.
Head Office Feedback
Performance bonuses, reflecting profits achieved vs. moving targets set by Head Office.

Performance warnings for failure to hit profit targets, resulting in the player being fired if failure persists.
"Go Back" option
A 'Go back' option allows previous decisions to be revised an alternative strategies explored.
Seven challenges included - part played scenarios that provide different situations for students to work with.
  • sustaining a perfect start
  • continuing a rapid launch without problems
  • catching a competitor who is already ahead
  • staying ahead of a competitor who starts later
  • continuing profitable growth in a mature market
  • turning round a business in severe trouble [very difficult]
  • dealing with a business that has let a competitor take the lead
Resource map
A 'Resource Map' showing inter-relationships between 30+ key measures (if enabled)
Seven numerical reports showing relevant end of quarter financial and operational data plus an 'End of game' report giving a performance summary.
Extensive graphs showing the history of key data items.
  • Business growth (5 charts)
  • Spend on quality issues (4 charts)
  • Customer reported quality measures (6 charts)
  • Profit and loss items (6 charts)
  • Targets, capital and shareholder value (7 charts)
  • Rivals, if active (charts on size and profitability, vs. the team’s business)
Additionally, any item appearing in a table can be represented as a graph.
Table data
Five tables showing entire history of financial and service data. Click on any table item to bring up a graph of the data.
Business growth | Targets, capital and performance | Profit and loss | Quality indicators | User Decisions | PLUS table of All Game variables
Teachers materials
Site License materials include instructor's slides and slide notes plus challenge solution suggestions.
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