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Dynamic Business Modeling Course
Class 7 – Modeling competition

We all want to fight off competition, to win and hold on to the customers, staff and other scarce resources we need - especially if that weakens our rivals! It turns out that just three standard structures explain every competitive situation and, as before, you can do much more than simply describe the principles - you can quantify and model exactly how competition plays out over time. Armed with these models, you can make much better decisions on pricing, marketing, customer support and so on, to get much better results - even driving competitors out of your way. Similar models also capture competition for staff, intermediaries and other critical resources.

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You are not registered for this course. Topics covered in this class are:

  • 7.1   How Type-1 competition for new customers works **
  • 7.2   How Type-2 competition works: stealing existing customers
  • 7.3   How Type-3 competition models capture sales from shared customers
  • 7.4   How competition works in durables markets
  • 7.5   Modeling cases where competition-types operate together
  • 7.6   Competing for staff
  • 7.7   Dealing with multiple competitors

** This segment is included in the "Getting started" course.

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This Business Modeling course is supported by a series of Worksheets – one or more for each class. These are provided as Sysdea software models. You will need a Sysdea account to use these models. For our shorter courses access to Sysdea is provided for the duration of the course. For our full price self-guided option a voucher for 2 months access is provided.

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When logged in and registered on this course additional resources are supplied on this tab - these are often in the form of Sysdea models that you can copy to your own account.

Free access for registered teachers

free access for teachers - register today

We support teachers in learning this approach to business modelling by providing access to our online course free of charge.

Low cost access for your students

The course includes many models and exercises that can be used with your students at no cost but for more in-depth learning we can also provide low cost access to the course videos and software for your students potentially saving you many hours of class time. Contact us today to discuss providing materials for your classes.

Register here for more information.

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