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Dynamic Business Modeling Course
Class 9 – Adding Intangible factors

Everyone knows that reputation and staff morale are important, that knowledge is powerful, and that building quality is critical. But although we often measure these factors, it is not so easy to manage them or to work out their impact on performance. This class shows how to specify three categories of intangible factor, concerning state-of-mind for customers and staff, information-based factors, and quality-related items. You will also learn how to model the mechanisms causing these intangibles to grow and decline, how to manage those processes to keep them strong, and how to work out their changing impact on tangible resources and business performance.

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You are not registered for this course. Topics covered in this class are:

  • 9.1   Modeling state-of-mind factors
  • 9.2   Capturing information-based intangibles
  • 9.3   Understanding quality-related intangibles
  • 9.4   Dealing with negative states-of-mind and threshold effects
  • 9.5   How customer and staff behaviour reflect multiple states-of-mind driving
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This Business Modeling course is supported by a series of Worksheets – one or more for each class. These are provided as Sysdea software models. You will need a Sysdea account to use these models. For our shorter courses access to Sysdea is provided for the duration of the course. For our full price self-guided option a voucher for 2 months access is provided.

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When logged in and registered on this course additional resources are supplied on this tab - these are often in the form of Sysdea models that you can copy to your own account.

Free access for registered teachers

free access for teachers - register today

We support teachers in learning this approach to business modelling by providing access to our online course free of charge.

Low cost access for your students

The course includes many models and exercises that can be used with your students at no cost but for more in-depth learning we can also provide low cost access to the course videos and software for your students potentially saving you many hours of class time. Contact us today to discuss providing materials for your classes.

Register here for more information.

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