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Strategy Dynamics - Class 1 – Performance through time


This course is unavailable whilst it is being updated.

This class explains why the over-riding purpose for strategy is to help management improve performance over time, rather than to hit ratio targets.

  • For whole-business cases, this often means driving growth in cash-flow, whether through an overall business plan sustained for long periods or taking on opportunities or challenges that arise at particular times.
  • Departments, teams and functions also aim to improve performance over time, on a wide range of possible indicators.

examples of trajectories

The aim of improving performance over time also applies to public-services and non-commercial cases, though the main purpose may not be financial.

This dynamic view of performance exposes three fundamental questions:

  • Why has performance followed the path that it has up to today?
  • Where is performance likely to go into the future?
  • How can management act to improve that trajectory, strongly and sustainably?

Issues addressed

  • Why performance-over-time is the issue management needs to address.
  • Understanding why performance has developed up to now, where it may go in future, and how to improve it.
  • Distinct purposes of strategy: (a) a sustained Plan for the future (b) dealing with specific issues.
  • The different levels of strategy: (a) for the whole organisation (b) for a department, team or function.
  • The vital need to quantify objectives and the time-scale for achieving them.
  • Exploiting potential opportunity, whilst being realistic and avoiding bad consequences.
  • How strategic performance leads to value for investors or business owners.
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Other Resources


Robert M Grant, Contemporary Strategy Analysis, 7th Edition, (2009), Blackwell: Oxford   Amazon UK   Amazon Canada

Tim Koller, Marc Goedhart and David Wessels, Valuation – Measuring and Managing the Value of Companies, 5th Edition, (2010), Wiley: Chichester   Amazon UK   Amazon Canada