Strategy tools, courses & learning materials for individuals, universities and business
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Beefeater Restaurants

Now republished as an online game "White Label Restaurants"

This game has now been withdrawn and the page is in the pricess of being updated. Professors and trainers: Please contact us for licensing enquiries.

Can you satisfy both investors' desire for profitable growth and customers' wish for quality meals and service – especially when a rival is after the same market?

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Users act as the executive management team of a business starting with 10 restaurants and work to grow the business and its profitability over 10 years. Decisions control customer experience, profitability, and business growth. 'Head Quarters' rewards success – or punishes failure! This engaging exercise can take just 2-3 hours, or be extended to a number of sessions.   More...

Key Learning points
Business performance over time (growth in sales and profits) depends on building the organization’s resources, which requires investor support.   More...


Teaching materials
available in English
and Spanish
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Teams decide on pricing, marketing and various categories of spending, and request capital to grow the business. Reports, graphs and tables give extensive information on profitability, customer experience and financial targets. Includes six pre-set challenges – alternative scenarios - and the facility to create additional challenges for your courses. These provide progressive learning, as teams take on contrasting challenges, with varying competitive environments.   More...

Workshops and courses for General Management, Strategy, Systems Thinking and Service Management.   More...

Additional materials

Take a tour: 3 mins, no sound )

Take a tour: 12 mins, with sound

Related materials

White Label Restaurants tour,
an 'unbranded' version of Beefeater.
(22 minutes)

Glion logo
"As programme leader for the Bachelor degree programme at Glion Institute of Higher Education in Switzerland I am happy to recommend the use of the Beefeater Microworld software supplied by Strategy Dynamics."
Paul Chappell, Glion Institute of Higher Education