Strategy tools, courses & learning materials for individuals, universities and business
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Brand Management

Can you build and sustain a successful consumer brand by winning consumers and stores, profitably? This is a small scale simulation that provides an engaging introduction to taking a resource view of management.

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Description
Teams run a premium consumer brand over 12 years to build sales and profits. Advertising spend wins consumer interest, and a sales force wins stores in order to increase product availability. Pricing decisions determine profit margin and average consumer demand.   More...

Key Learning points

Business performance over time (sales and earnings) depends on the resources we have.   More...

Features
Teams make monthly decisions on advertising spend, sales force size and wholesale pricing. Reports, graphs and tables give extensive information on consumer research, product distribution, sales and profitability. Includes three pre-set challenges and the facility to create additional challenges for your courses.   More...

Uses
This simulation's primary use is for strategy, strategy dynamics, systems thinking and marketing courses. A PC based exercise it is usually run in teams of 3-4 people. About 2.5 hours is required for completion. Full teaching materials are provided.   More...
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"Just Right" challenge


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"Greedy" challenge
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