A great example of a successful new venture, set up in the highly competitive world of vacation marketing.
Iglu.com [see
www.iglu.com] was a bold innovation in the provision of flexible and economical skiing holidays. See if you can build an online vacation-sales business in which you need to capture quickly a large number of suppliers, so that skiers can put together their own vacations. This has to happen fast, in order to generate the cash to survive the challenging start-up period – and competitors are chasing the same opportunity
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Building interdependent resources – suppliers and customers – very fast, by marketing and hiring service and sales people. Also ensuring the correct balance between numbers of staff, suppliers and customers to drive business growth and get positive cash-flow quickly … and doing all this when competitors are chasing the same limited potential.
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Includes the facility to create your own challenges for your courses.
For teachers & trainers, an annotated slide set, suggested teaching schedules, teaching plan, instructions on using the simulation, background information and references.
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Uses
Workshops and courses for Entrepreneurship/New Venture Management, General Management, Strategy, System Dynamics, Online Business
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