Strategy tools, courses & learning materials for individuals, universities and business
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Mobile Phone Subscribers

A simple game showing how feedback amongst customers can drive growth beyond what advertising alone can achieve, and how capacity constraints hold back that growth

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Description
Mobile Phone Subscribers Microworld is set in early development of a cell-phone market, when early subscribers encourage others to join in. The counteracting challenge arising from this very growth is the critical need for network operators to provide enough capacity to cope with the rapidly increasing demand.   More...

Key Learning points
Principles of accumulation and depletion of resources.   More...

Features
Teams control strategy by making a small number of key decisions, and can progress through the simulation at their own pace, trying alternatives and saving scenarios.   More...

Uses and Licensing
Workshops and courses for General Management, Strategy, Systems Thinking and Marketing courses or workshops.   More...
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