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Low Fare Airlines Case Study

For use with undergraduates up to MBA and executive education courses this case study comes with a comprehensive data-set and teachers guide covering the main strategy approaches. Broad in scope and rich in detail it includes what is probably the most extensive data-set that exists on start-ups, growth and failures in the European low-fare airline industry.


So many strategy cases are superficial, journalistic and data-free it’s no wonder students and executives alike leave business school with no idea how to do strategy analysis, and no intention of using what they are taught.

In contrast, our Low-Fare Airlines case study, written by Kim Warren of London Business School, with its extensive supporting data, exhibits and slides – offers probably the most comprehensive data and analysis to be found on the airline industry – or most others, come to that.  

  

The case study is complemented by full teaching notes, slide set and data sheets.   More...

The case can be used with undergraduates, MBAs or executives....   More...
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