About Strategy Dynamics Ltd
Strategy Dynamics Ltd was founded in 1996 and is based near London, UK.
In 2005 the Strategy Dynamics approach was recognised as an important
contribution to Strategy and System Dynamics through the award of the
Jay W Forrester Prize to Kim Warren,
for his first book, Competitive Strategy Dynamics.
Our purpose has always been
to help organisations radically improve performance through the use of a
practical, reliable method for developing and implementing strategy - whether
for the whole operation, or for any part of it, and whether they need a continuing plan or a
solution to a one-time issue. The Strategy Dynamics method can do that because it captures
exactly how an enterprise works as an integrated, working system and how
that system sustains itself and delivers performance. And because it is
built on rock-solid underlying principles, it works for any kind of organisation
- large or small, whether in the corporate, government, or voluntary sectors, and at any
stage in its life (even before it gets started!)
We provide online courses, course materials and simulations, training and strategy services
to individuals and to commercial, academic and not-for-profit organisations.
Our in-depth courses, delivered on-line, include many templates and
models that are directly and immediately usable by others. We also supply these materials -
and the courses themselves - to other teachers and trainers. The method and the teaching are
all supported by a powerful, easy-to-use software to apply the method and reference books on
how it works. We also offer tailored training and advisory services based on the method to
commercial, academic and not-for-profit organizations.
We develop and supply all our own products, so we can offer fast, personal assistance and if
required adapt what we provide to clients' needs.
Kim Warren - Director
Kim has been involved in business strategy all his working life and has been teaching strategy for
over 20 years. He is adamant that all sorts or organisations can benefit from better strategies and
that being able to see the structure of a problem is a good start in generating better solutions.
Kim has taught strategy at London Business School and at other places worldwide since 1990, is author
of "Competitive Strategy Dynamics" and "Strategic Management Dynamics" and since 1996 he has, with
Christina Spencer, been part of Strategy Dynamics Ltd.
When not advising, teaching ot writing he can usually be found tending his garden or indoor plants
and has a fine set of orchids.
Read more about Kim here
Christina Spencer - Director
Christina has run Strategy Dynamics Ltd since 1996. She started out as a computer operator at the University
of Kent at Canterbury in 1978. She subsequently gained a degree in Sociology at Warwick University and then
trained and worked as as an accountant before getting involved in the programming of our Microworlds. She
is involved in all aspects of the business from developing and maintaining the website and Microworlds,
assisting customers, and dealing with the administration and accounts.
When not at her desk she enjoys film and theatre as well as ballroom dancing.
Chris Spencer - Sysdea Developer
Chris is a talented programmer and graduated from Cambridge University with a degree in
Computer Science. Chris is passionate about providing great software that is both powerful and
usable. When he's not programming he's trying to come up with a witty description about himself.
Ian Lane - technology mentor
Ian has acted as an informal advisor and guide for our programming development for the Strategy Dynamics
website and Microworlds for more than 10 years. He has patiently taught Christina a lot of what she knows
about programming so has been fundamental to the quality of our products.
Customers for our business simulation games (microworlds) include universities and business
schools worldwide – here is a sample:
- In the UK: London Business School, Strathclyde University, Warwick University,
Open University, City University, Imperial College London, Coventry Business School, Judge Institute of Management,
Heriot-Watt University, Nottingham Law School, Middlesex University, Manchester Metropolitan University,
Ashcroft Int Business School, Regents Business School, University of Westminster
- In Europe: Lund University, ESC Toulouse Business School, ESSEC Management Education, FHS St.Gallen,
Glion Institut of Higher Education, Tilburg University, Radboud University Nijmegen, Hochschule fur Bankwirtschaft, Hotelfachschule Hamburg,
IBR Institute, GmbH, IESEG School of Management, Isla-Instituto Superior De Leiria, Lda,
St. Gallen University, Technical University of Denmark, Universidad de Valladolid, Universita Bocconi,
Universita Commerciale 'Luigi, Universitat Augsburg, Universität Oldenburg IBIT, University of Athens
- In North America: MIT, Cornell University, West Point, Darden, Virginia Tech, Duquesne University, Alaska Pacific University,
CSU Sacramento, CSU Chico, Instituto Technologico y de Estudios Superiores,
Alliance University College, Ambrose University College, Belmont University, Brandeis University,
Michigan Technological University, St Joseph's College, St Michael's College, Texas A&M University,
Universidad Autonoma de Yucatan, Universidad La Salle Cuernavaca, Worcester Polytechnic
- In South America: Universidad Argentina de la Empresa, Universidad De San Andres, Universidad ICESI,
Univerisidad de Talca
- Other locations: Australian Graduate School of Management, Indian Institute of Management Calcutta,
Hong Kong Polytechnic University, Indian School of Business, Indian Institute of Management Kozhikode,
International Graduate School, La Trobe University, Melbourne Business School, UCT Graduate School of Business,
Universitas Bina Nusantra
We have done strategy training and consulting and bespoke work for top companies and other organisations including:
- Aegon Insurance, Amex Card Services, Barclays Bank, BT, Cabinet Office (UK Government),
CHEP Pallets (http://www.chep.com/), CSC, Department for International Development ("DFID" - UK Government),
EDS, IMS Health, Kleinwort Capital Limited, Microsoft, Price Waterhouse Coopers,
Roche Pharmaceuticals, Visa Management Ltd, WIN Strategic (Myanmar)
Our products - Microworlds
Microworlds from Strategy Dynamics are successfully used in in-house and
executive education training events in general management, system dynamics and
Designed to be used in small groups these simulations create a risk free
learning environment and foster team building. Whether your group is of 5
people or 50 we can provide flexible and affordable licences for your event and
licences for repeat events can be organised by email minimising administrative
Our simulations are popular with participants, so long as adequate forethought
is given - a feature that reflects well on the instructor!
We help you deliver a successful course by providing...
Comprehensive teaching packs that enable you to incorporate our Microworlds
rapidly into your training repertoire.
A range of simulations designed to communicate specific learning points. Have a
look at the selection of Microworlds available to
find the one most relevant for your needs.
Our products - Simulation software
The "mystrategy" simulation software package was developed to complement the Strategy Dynamics
approach in 2002. This has now been superceded by "Sysdea" an online system dynamics software
built on the same principles: ease of use and clear structure. Find out more about Sysdea at
sysdea.com. Sysdea exercises are ideal for teaching
and are used extensively in our online Strategy Dynamics course.
This course is made available to teachers free of charge.