What does the approach offer that is really new?
The main difference readers will see is that the book’s figures are full of
time-charts and logical causal analysis, rather than 2-by-2 boxes, checklists or qualitative
flow-charts. Time-charts show for example how profits are rising and falling over months or
years, how customers are being won and lost, or how reputation is changing. The figures also
show rigorous causal connections between these factors, e.g. how profit growth is
slowing because the rate of customer losses is rising, or how falling reputation is
preventing us winning customers.
Does the book provide tools I can apply, simply and reliably, to real-world situations?
Absolutely – in contrast to the qualitative, directional frameworks common in strategy,
the book provides comprehensive and rigorous analysis methods, together with many worked
examples to show how they apply. A key benefit of the book’s approach is that it highlights
important information not commonly included in strategy analysis, and shows how to adapt
existing spreadsheet-based thinking to take account of these factors.
Can you demonstrate the use of strategy dynamics?
Yes, we have a number of presentations available that demonstrate the approach. See our
So does this book ignore existing strategy ideas?
Certainly not! It explains most of these in their own terms, and then shows how they
connect with the mechanisms that make performance change.
Does it cover all the aspects of strategy?
No – the field is too extensive to achieve complete coverage in the first textbook of this
type. It covers strategy issues for single-business firms and for business units. It also deals
with many functional issues, e.g. in marketing and sales, human resources, and R&D. Corporate
and international strategy will feature in the next edition.
Is it at all useful for non-commercial situations?
Definitely! Since most strategy frameworks originate from analysis of competitive commercial
markets, their contribution to public-sector and voluntary organisations’ strategy is limited.
In contrast, the frameworks in this book are equally applicable to such cases, as examples
included in the book demonstrate.
How am I going to learn to use the approach myself?
The basic principles are quite simple, so it is not essential to master all the details before making
use of these to improve your work on strategy. The online course
is available at any time,
either for self-directed learning or with tutorial guidance.
What support is available?
Students on the online course can ask questions about course content by email. If you need
support applying the approach to your own business then we also offer the Strategy Dynamics course
with implementation guidance on applying
the method to your own issues. Contact us
to discuss your requirements.