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Low Fare Airlines Case Study

The extensive teaching note and slide-set supporting this case are organised organized as a 'menu' of topics from which teachers may choose whatever elements suit the needs of their teaching plans.

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Industry-level methods: industry structure, competitive forces (‘5-forces’), PEST analysis (political, economic, social and technological factors), market-segments, strategic groups – and how each of these is changing over time.

Firm-focused methods: value-chain, value-curve and competitive positioning, resources & capabilities, strategy dynamics – and again, how each of these is changing over time.
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