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Invisible Ink

Regulation requiring companies to report on intangible assets is coming soon to the UK and other countries. Yet, argues Kim Warren, unless investors understand how such 'soft' factors actually work through the business system to drive performance, they stand little chance of estimating the strength of its strategy, or understanding firms' likely performance prospects and value.



Originally published in Business Strategy Review, Winter 2004, pp 57-65  

  

  

  
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