Note: This event was recorded using mystrategy strategy planning software, This has now been superceded by
Sysdea. There are equivalent materials available
in Sysdea in segments 2 and 4 below. Models are available to view, no download required however Sysdea
does require IE9 or above or current Chrome, Firefox or Safari browser.
This explains, with examples, why organizations need a way to
manage strategy over time, in addition to choosing a strategic 'position', which is the issue that
existing strategy help with. [It includes a description of performance problems at Starbucks. Similar
issues can be explored with the restaurant business game presented in segment 6].
This segment presents a simple class exercise, with participants
running the game on their own laptops. The debrief shows the very big difference between good
strategic management and average or poor strategy. Lastly, it describes another such exercise
and the general learning value that such activities offer.
This segment explains the general principles of strategy dynamics [which the exercise in
segment 2 demonstrated] and how these offer a solution to the problem outlined in the first segment.
This segment demonstrates a working simulation of a real company's strategic performance
and discusses how it can be used to explore future performance for that company.
The segment explains the use of strategy dynamics in a real-world challenge, concerning
the launch of a medical product.
This is a more extensive in-class exercise, using one of our 'microworld' business games
concerning a restaurant business. These games can be set up in a variety of scenarios,
and this one explores the issues of value-for-money and over-expansion raised by the
Starbucks case from segment 1.
This segment returns to the Starbucks issues from
segment 1, picks up learning from the exercise in segment 6, and explains what went wrong.
It ends by explaining the very big difference between good and not-so-good strategic management,
and next steps that teachers could take.
Depending on your teaching needs, and how familiar you are with the concepts, there are a
number of ways you can use the materials demonstrated in the videos.
These materials are provided to enable teachers find out more about Strategy Dynamics.
To learn more about the strategy dynamics approach consider taking the course -
more information here - registered teachers can request free access, which includes
a number of exercises that can be used in class.