Strategy Dynamics Essentials is a highly accessible textbook - it is available in
both print and Kindle formats and as we have now published it independently it is very affordable.
A key motivation behind development of “Essentials” was to make it easier for teachers to
include strategy dynamics into existing classes, whether on strategy or on other management
topics where the approach is valuable – marketing, HR, innovation or entrepreneurship for example.
You can include the topic to any degree you wish:
- Just use a simple framework or two, with their supporting models, as part of an existing class
session. You might, for example, use chapter 7’s rivalry frameworks in any case discussion where you
want to explore with students how competition plays out over time, and what the case-company should do about it.
For more ideas on introducing Strategy Dynamics into existing classes see our introductory presentations
- Use the basic principles from chapters 1 to 4 to show how a simple business operates and performs, using
popular case examples such as airlines or retail store chains. (See in particular, the updated analysis and models
of Europe’s low-fare airline Ryanair).
- Use some of the more advanced concepts around intangible resources and capabilities from chapters 9-10
to clarify how these tricky factors work in some case example.
- Finally, you may want to most or all of the chapters to construct a complete course.
You should be able to find your way around the book and related teaching materials quite easily – it
matches exactly the chapter structure of the full textbook and the class structure of the online course.
But let us know if you have any questions
and we will be happy to help.
Do you teach?
Registered teachers can download a PDF inspection copy of the text.
Create an account or login to request registration
Buy paperback or Kindle from
Or at your nearest Amazon store
This text is also available in Chinese (Traditional and Simplified), in collaboration with the Asia Research Center for Enterprise Architecture and Dynamics, Chinese Culture University, Taiwan.